'Kind of' from the Earth

April Anderson
Just Another Natural Nut

​​'kind of' for the earth

“100% natural cleaning products are so expensive that’s why I buy ‘eco’ products”

“By buying these ‘eco’ products I am still doing my part for the environment”

“Well eco products are better than using the conventional products”

“Eco products just work better”
 
I have heard all the arguments for the purchase of ‘eco’, green or off the shelf so called natural cleaning products and I am always amazed at how good we are at convincing ourselves the products we are using in our homes and businesses are safe for the environment and for ourselves….our loved ones.

And yes, I include myself as I have, in the past, used some of the same arguments

When I first switched over from the conventional products used in my cleaning business, it was all about cost and performance without the thought of what was actually in the product. 

I trusted what was advertised and the short, in your face, synopsis…..the front label. 

You know the labels…..natural, organic, eco- friendly, green, earth friendly

Once you see this you need not look any further……like the back where there should be a detailed list of the ingredients.  I know I didn’t!

Once I started looking past the marketing tricks I began to look in to the ingredients….and what most of those ingredients weren’t…..natural

Ingredients that are derived from and/or plant-based are not natural.

Derived from is all about copying….so when you see this on your product it basically means the ingredient/ingredients are copied from nature by human..... synthetic.

Plant based is basically starting from a plant and then manipulated by human until it becomes something else altogether. 

Ingredients that are petroleum based are not natural.  Products created with petroleum are not natural.

Fragrance is not natural, in fact it is also a propriety issue…..meaning the list of ingredients to create that fragrance is private….you are not allowed to know….and a great place for the company to hide ingredients that may not affect the fragrance but affect the ability to sell a “natural’ product.

These ‘eco’ and so called ‘natural’ products are not good for the earth and are definitely not good for you and your loved ones.
 
But I get it…..it is also about performance for you and so far the 100% natural products you have tried just don’t cut it.

There’s a reason why

The years of using conventional and some of the ‘eco’ products have left a build-up due to residue from certain, sometimes silicone like ingredients in the products on your surfaces, making it difficult for natural products to easily break through.  The natural ingredients are trying to figure out how to break through that barrier and given time they will but for most of us time is an issue.

Unfortunately you are using a lot of the natural product and not receiving the results you need.  You have now deemed the product costly and useless.

Fortunately there is a solution to this problem….hot soapy water (preferably natural soap).  This simple solution will remove the product build up so you now have a clean surface for your 100% natural product to be effective.
As someone who used cleaning products with natural ingredients, successfully, in the cleaning industry from 2005 until 2012, these things I will share with you.

When you use products that are 100% natural you do save money….the products actually last longer than the conventional because you less…..once that residue barrier is broken

You have more energy....synthetic ingredients drain your energy.
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Your home smells much better….did you know the stale smell in your home is the ‘fragrance’ gone bad in your products.  It is always there in the left behind residue, we just keep using more product to cover it up.