one phrase changes everything

by April Anderson
Just Another Natural Nut

I don't think there is a phrase in the world of  products that confounds me more because it is one of those phrases that is so overused our brain has stopped recognizing it as something that we need to pay attention to...it has become that "white noise" of the visual world.

WHAT DOES IT MEAN WHEN A PRODUCT SAYS DERIVED FROM
It means the starting point of the ingredient was real (natural) at one time

The greatest example I can use to explain this is....................................

ORANGE JUICE

You know the one
The container says
fresh squeezed and pure
100% orange juice
Not from Concentrate

I am going to assume
We, as consumers
Know there is a
growing season
For oranges
Just like all other
fruits and vegetables

I am also going to assume
We don’t believe
Someone stands
over that carton
And squeezes oranges
Until it’s full

  But what you may not know
The method used
To store juice
of squeezed oranges
Makes the juice
completely flavourless  

If you bought different
​cartons of orange juice
They would all taste the same
Well, except Texas, Mexico and Alaska
 I think I read somewhere that
They found the consumers in these areas
Preferred a different taste

​According to Food Renegade: “Juice companies therefore hire flavor and fragrance companies ... to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature

So you are 
ingesting a product
that is man-made, 
manipulated, modified


ITS NOT NATURAL

and they don’t 
have to tell you
because they are doing
nothing illegal
because it is
DERIVED FROM
and as long as there is
a smidgen of nature
they can call it 100%
 
Some manufactures 
and producers of

CLEANING PRODUCTS
PERSONAL CARE PRODUCTS
BEAUTY PRODUCTS
HOUSEHOLD PRODUCTS
OUR FOOD AND DRINK

  do basically
the same thing

they modify
they manipulate
and they don't
have to tell you

WE INGEST IT 
WE BREATHE IT 
WE WEAR IT

AND BY PURCHASING
WE ACCEPT IT

Use the voice that matters

your purchasing power
to affect change