by April Anderson Just Another Natural Nut I don't think there is a phrase in the world of products that confounds me more because it is one of those phrases that is so overused our brain has stopped recognizing it as something that we need to pay attention to...it has become that "white noise" of the visual world. WHAT DOES IT MEAN WHEN A PRODUCT SAYS DERIVED FROM It means the starting point of the ingredient was real (natural) at one time The greatest example I can use to explain this is.................................... ORANGE JUICE You know the one The container says fresh squeezed and pure 100% orange juice Not from Concentrate I am going to assume We, as consumers Know there is a growing season For oranges Just like all other fruits and vegetables I am also going to assume We don’t believe Someone stands over that carton And squeezes oranges Until it’s full But what you may not know The method used To store juice of squeezed oranges Makes the juice completely flavourless If you bought different cartons of orange juice They would all taste the same Well, except Texas, Mexico and Alaska I think I read somewhere that They found the consumers in these areas Preferred a different taste According to Food Renegade: “Juice companies therefore hire flavor and fragrance companies ... to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature So you are
ingesting a product that is man-made, manipulated, modified ITS NOT NATURAL and they don’t have to tell you because they are doing nothing illegal because it is DERIVED FROM and as long as there is a smidgen of nature they can call it 100% Some manufactures and producers of CLEANING PRODUCTS PERSONAL CARE PRODUCTS BEAUTY PRODUCTS HOUSEHOLD PRODUCTS OUR FOOD AND DRINK do basically the same thing they modify they manipulate and they don't have to tell you WE INGEST IT WE BREATHE IT WE WEAR IT AND BY PURCHASING WE ACCEPT IT Use the voice that matters your purchasing power to affect change
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