by April Anderson
Just Another Natural Nut
How I make my purchasing decisions when it comes to essential oils
The biggest red flag is when a company states their product is a special “therapeutic grade” superior to all other brands. There are no ‘grades’ of oils and by definition all are therapeutic.
Excerpts from…The Quality of Essential Oils By Jade Shutes, BA, Dipl. AT., Cert. Herbalist
The truth is that there is no such thing as ʻtherapeutic gradeʼ
A grading system, quite simply, does not exist for essential oils.
It is a product of marketing and marketing alone.
CERTIFIED PURE THERAPEUTIC GRADE: is a trademark by a multi-level marketing company DoTERRA.
It gives the appearance of being approved by some kind of higher authority and it has been said that the company states it is a FDA approved to use this label.
According to Elston (2009), “This registered word mark has not been provided to them by the FDA as they claim and is meaningless in proving that an outside certifying body has declared or designated that DoTERRAʼs essential oils are certified pure therapeutic grade.
DoTERRA, LLC owns the right to exclusive use of the mark (however not the exclusive right to the actual words “Certified Pure Therapeutic Grade” which is revealing)
This seal or word mark is nothing more than a commercial trademark that they have registered and paid a fee for”.